Below is a photograph of Raley's main office with a PDF file that will open up when clicking on the photograph. The pdf file contains Raley's sales for the year 1977 through 1984. Raley's sales went from $200 million dollars in 1977 to more than $715 million dollars in 1984. While inflation helped Raley's increase their sales over this time period, it should also be noted that Raley's didn't really add that many stores to their company during this time period. Raley's showed 33 stores in 1978 and grew to a company of 46 stores by 1984.
By 1982, Raley's sales had increased to $600 million. This figure is $352 million higher than their reported sales of $248 million in 1979. There wasn't a large increase in the amount of additional (new) Raley's stores. Inflation would have attributed to some of their sales increases, but $352 million dollars in three (3) years? Was Raley's raising their prices during this time period? Price gouging? Were these sales figures accurate that the "Chain Store Age Executive" magazine published in their magazine? It all appears suspicious. How did Raley's move up the sales ladder so quickly? They were positioned at #155 in 1978 for total sales. Then, in 1982 (four years later), Raley's is now positioned at # 89 in total annual sales. This seems unbelievable.
What does all of this mean? Don't know.
